As a build-up to the observation of World Elder Abuse Awareness Day, commemorated annually on 15 June, The Association for The Aged (TAFTA) is calling on the public to support their Elder Abuse awareness campaign.
During this campaign, TAFTA will embark on an awareness programme that includes reaching out to local communities in public spaces, and schools, to educate on and promote the reporting of elder abuse. TAFTA CEO, Femada Shamam said they kicked off the campaign with a visit to Clifton School where the learners are taking the initiative to raise funds for the organisation by completing chores in their neighbourhoods.
The learners have also adopted the Purple Hearts sticker programme which encourages supporters to purchase TAFTA branded stickers in an effort to encourage solidarity against elder abuse. These stickers, as well as purple clothing, wristbands and badges will be worn on 15 June to show support for the cause.
Shamam said the next phase in the campaign will see the organisation reaching out to communities by hosting mall activations in various suburbs. She said: “During these activations, local shoppers will have the opportunity to learn more about TAFTA, impact an elder’s life through a monetary donation, and win prizes through interactive stands. Proceeds raised through these activations will go toward TAFTA’S Needy Pensioners Fund from which money is accessed to facilitate rehabilitation, support and independence for elders who have been victim to elder abuse.”
The CEO said from a social media perspective, the organisation will be sharing information and resources on how to reach out, access support and report suspected elder abuse. “We hope that through these platforms we are able to access a wider audience and shed light on the harsh reality of instances of neglect, abandonment and physical, verbal, financial or sexual abuse inflicted on older persons.”
“In providing support for elders in need of assistance, we will simultaneously promote TAFTA’S Meals on Wheels programme which is used by our social workers when addressing elder abuse cases as a means to ensure elders’ basic rights to food and nutrition are met,” explained Shamam.
For more information and to support the campaign, visit www.tafta.org.za or call TAFTA’S marketing and fundraising coordinator, Kemmy-Leigh Moodley, on 031 332 3721.
