In honour of all those touched by breast cancer, the Estée Lauder Companies wrapped the famous uMhlanga Whale Bone Pier in pink. The campaign aims to unite and inspire people globally, with a mission to create a world free of breast cancer.
Founded in 1992 by the late Evelyn H. Lauder with the launch of the iconic pink ribbon, the call to help end breast cancer is more urgent than ever. “Our mission to create a breast cancer free world remains unwavering until no one loses their life to this disease and our call is more urgent than ever as breast cancer is now the most commonly diagnosed cancer worldwide,” said media spokesperson, Lorna Gourlay.
For every public feed on Instagram or Facebook, during the month of October, featuring both hashtags #timetoendbreastcancer and #elcdonates, Estée Lauder companies will donate $25 to the @bcrfcure up to $150 000.
